MacroIdea: protect your idea

The story of the MacroStarter co-founders will explain the intent behind this global community. We met in 2009, not all at the same time, but individually while on business travel for globalised companies. A lot of discussion was around climate change at that time, with some governments denying it, others would not deny it but simply refuse to do something about it and yes, there were some countries that were supportive of drastic changes to limit global warming. We decided we had to do something ourselves, the government was not fully reliable, we should do this through private initiative, with innovation. We were 4 individuals from the United States, China, Europe and Japan. At that time the biggest polluting economies on the planet. In the meantime India, because of its explosive growth, has become a larger CO2 polluter than some of these countries. We hope the Indian people will also contribute its part in reducing pollution. In the end we came up with the MacroStarter idea, planning to create special applications and ecosystem for micro enterprises and startups to develop sustainable technologies. A few years and many angel/VC events later, we communicated the details of our business plan to many, without signing contracts or exploitation agreements. When you are looking to raise capital, you are like small fish with many sharks around you. Only 1 out of every 100 business plans gets funded. But how many authentic ideas just get copied ? It is something you hear many times at the sidelines and everytime you think, it will not happen to you. But statistically you have a very high chance your ideas will not be funded, but just included in the next product release of an existing company which is already funded. A company with more experience, more friends, more capital and less of ethical standards. During these years we started to think how we could solve this and protect ideas of starters, that do not have large budgets for legal services. After studying many different DRM solutions, our conclusion was that only a community that cares about authenticity would be able to achieve this, no matter which technology used. Technologies on itself like DRM solutions using digital signatures and more recently the blockchain, would not be sufficient to achieve our goal. Therefore we founded the Ethical and Fair Creators Association.

We are not only seeing this re-use with innovative business ideas, but also for example with news articles, music and other content. There exists something called copyright. But that is very limited in practice on the internet. In theory you can protect your ideas with patents,copyrights,trademarks...but it will always come down to the same thing: capital. The one with the most capital will win. We believe there are more people that behave ethical and have respect for authenticity than the opposite. Current blockchain startups offer ways to secure proof of existence. These are not yet legally recognized, not more than emailing the file to yourself and your partners. What we propose is different. We propose you publish your idea on our site, we will review it and our community will recognize you as the authentic creator. You can still apply for patents,trademarks and copyright later, providing more details of the idea. You can also submit ideas in encrypted format and provide the cleartext later, so that it can be linked to the timestamp of the originally submitted encrypted file. Again it is always a question of how much capital you have. Our service is free and useful for starters with less than 20k as budget for legal services. While we believe in capitalism and we believe that creators should be able to capitalise on their ideas, the intention is also not to completely forbid others to re-use ideas to improve social, economic or environmental causes. But the authentic creator should be the one who is in the driver's seat and should not become the challenger of someone who just copied the idea. So how will we enforce this? Exactly through this community and not through expensive and inefficient government regulated entities and third parties. The people in this community are powerful. They are the potential likers, customers, financiers of the ideas. This vision integrates very well with crowdfunding.